ux benchmarking examples

Analytics can be much quicker for collecting benchmarking metrics, so maybe you’ll benchmark after each major product redesign. While still useful, they’re lagging indicators of UX decisions.Common metrics include: 1. Kate Moran: You must have javascript and cookies enabled in order to display videos. The Different Types Of Benchmarking – Examples And Easy Explanations. And you can even take that a step further by using those metrics to calculate return on investment (ROI) — show stakeholders and clients exactly how much more they’re getting in return for what they paid. Establishing a UX benchmarking practice is a great way to make sure you’re moving in the right direction and that you have a clear reference point for any improvements. Finally, you can compare yourself to a competitor and strive to meet or exceed on the key metrics mentioned above. How to Interpret UX Numbers: Statistics for UX. With benchmarking, you can compare your UX metrics against four different possible reference points. Benchmarking can happen at the end of one design cycle and before the next cycle begins. How Benchmarking Works We refer to benchmarking as a practice because, ideally, once you begin benchmarking, you can track your progress over time, again and again, redesign through redesign — it’s an ongoing process. KPIs , on the other hand, are key figures that you can choose or define yourself which translate the success of a project – however it may be defined – into tangible figures. Benchmarking is a hot topic in the UX industry, and if it’s done properly, it can provide a lot of spectacular information about how your site or app is performing over time! But you can think of a benchmarking study as a kind of snapshot in time, capturing the experience of a specific version of the product or service. Qualitative interviews and usability testing are frequently used for this purpose. As you are writing and finalizing your script, it is a good idea to begin choosing and recruiting the target participants. We adapted our UX benchmarking survey, CUX, from the SUPR-Q: a comprehensive and proven measure of the quality of the website user experience.. ; This article provides you with a short summary of our latest UX research initiatives. But better compared to what? The first step is to consider which user segments within a flow to analyze—typically comparing the two common segments of new users and returning users. UX benchmarking refers to evaluating a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard. After you complete the script, and once everyone has been able to input any suggestions or ideas, try to keep it as consistent as possible. The first time I was asked that question, I was tongue-tied. On July 28th, we invited UX specialist David Juhlin to talk about the 5 levels of UX strategy. Their frequency may also depend on the methodologies you’re using. Simply put, it’s a process that has no boundaries. If you work in a very niche or private industry, it may be challenging to find the exact industry standards you want. Benchmarking will allow you to concretely answer that above question. We are asked to include quantitative data to supplement quotes or video/audio clips. You have to start with a conversation with your team, in order to agree on the goals and objectives of your benchmarking study. It is really difficult to compare data if the interview script changes. Also, it helps uncover opportunities to create something even better. An earlier version of the product or service. Risk of Copying Famous Companies' Designs. 1. However, there is much more to quantitative data than mere surveys and, often times, surveys are not the most ideal methodology. Thank you for your interest in our study. These metrics are usually collected using quantitative usability testing, analytics, or surveys. Subscribe to the weekly newsletter to get notified about future articles. Subscribe to our Alertbox E-Mail Newsletter: The latest articles about interface usability, website design, and UX research from the Nielsen Norman Group. 1. Although normal user research studies, such as qualitative interviews or usability testing generally call for fewer participants, it is important to realize we are working with hard numbers and quantitative data. No matter what changes you’re looking to measure, quantify, or report, benchmarking can help you find the data you’re looking for. on That type of research is called formative evaluation — it helps us decide how to form or shape the design. Having multiple dimensions of data allows companies to innovate, and having a multidimensional strate… Please enter your e … benchmarking,quantitative studies,Research Methods,User Testing,return on investment, 10 Usability Heuristics for User Interface Design, When to Use Which User-Experience Research Methods, Empathy Mapping: The First Step in Design Thinking, Between-Subjects vs. Within-Subjects Study Design, UX Mapping Methods Compared: A Cheat Sheet, User Control and Freedom (Usability Heuristic #3), Imagery Helps International Shoppers Navigate Ecommerce Sites, Flexibility and Efficiency of Use: The 7th Usability Heuristic Explained, 3 Steps for Getting Started with DesignOps, Error Handling on Mobile Devices: Showing Alerts. After our recent redesign, the average time to make a purchase is now 43 seconds. It’s up to your team to decide how often you conduct benchmarking studies. UX benchmarking is the process of evaluating a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard. It is a really good idea to set the total number of users to 25 or more. Quickly thereafter, I learned about benchmark studies. If your product is, further along, you could set the benchmarking to quarterly. Our designs are never really complete, we’re always improving them. In this book, I use practical examples gleaned through my years of experience to illustrate what benchmarking is and how you can use this technique to measure users’ experiences. Even if you have to start small, benchmarking can grant you a world of insights into a product, and can be a great tool in measuring the success of your user research practice at a company! There are many metrics to look at when conducting a benchmark study. Unfortunately, it’s often perceived as “just another” way to test the usability of a product. In order to determine how often you should/can run the benchmarking studies, you have to consider: You really want to see progress over time and how your research insights are potentially improving the user experience. Understanding what the data is telling you impacts your information architecture, personas, user flows, interface design, and a variety of other aspects of the user experience. Benchmarking is beginning to get more attention as part of UX research strategies. UX; 14 Min Read; 6th November 2018; Benchmarking in UX research. At 25+ users, you can more easily reach a statistical significance and draw more valid conclusions from your data. Simply put, competitive UX benchmarking lets you see where you stand in regards to competitors over time, and efficiency prioritize your experiment ideas based on where your sites seems to be lacking. 1. David shared his perspectives on aligning UX and business goals by considering the global, industry, company, division, and project levels.. One key distinction that arose in the discussion was between the leader strategy and the follower strategy. There needs to be an action and final goal. The following are illustrative examples of benchmarking. Problem 1 The user needs to register and / or create an account, which slows down the payment or even prevents him from buying. If you are testing with around 25 users each time, how many times can you realistically test with your budget? You might be familiar with a type of UX research that helps us learn what  works or doesn’t work about a design and figure out how to fix those problems. To get more examples of the methodological approaches and different industries, download the compact UX Online Benchmarking Study now. The average ease-of-use rating for that task in a study of the top 6 hotel websites was 6.5/7. Quantitative usability testing can be very expensive and time-intensive, so maybe you’ll decide to perform a benchmarking study once per year. Take a look, How brutalist design is taking over the internet, Nielsen’s 10 usability heuristics illustrated by Revolut’s solutions, Fundamentals of typography in user interface design (UI), Why your designer won’t make the logo bigger, For Amazon, “Find a product you’d like to buy.”, For World of Warcraft, “Sign up for a free trial.”, “Click the plus icon to create a new to-do.” = Bad wording, What stage is your product at? A redesign is usually intended to produce a change in the user experience. UX Benchmarking study is an effective means of quantifying user experiences; thus business goals and design decisions can be made based on real metrics rather than the mere opinions of business professionals, designers or developers. Since you will be conducting studies on a regular basis, you don’t have to worry about going to the same group of users over and over again. How CUX Surpasses the Industry Standard (SUPR-Q). It’s helpful for reflecting on our process and design choices. For example: As you can notice, these tasks are extremely straightforward. In some cases, benchmarking results are also used in promotion and sales materials. First you need to decide what it is you want to find out about your competitors. This script will be similar to how you write usability testing scripts, questions need to be focused on the most important and basic tasks on your website/app. The hidden powers of benchmarking in UX design. If you are so lucky as to be churning out user research insights that your team is using to iterate and improve your product, you may be asked this (seemingly) simple question: how do you know your insights and recommendations are actually improving the user experience of your product? There’s no reason you couldn’t compare against several of these reference points. UX benchmarking refers to evaluating a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard. Measure the benchmark state of each UX factor (see the steps 1-2 and 4-7 in the previous section about standard usability benchmarking). It might be that you can look at the same competitor sites for solutions to every challenge, in which case you should aim for at least 6 to study. Benchmarking your product against other competitors, however, will give you added insights into your strengths and weaknesses and allow you to benefit from added knowledge about the competition. As I mentioned, many benchmarking studies will consist of task-like questions, so it is very important to quantify these tasks. But benchmarking’s real power comes in when you show those results externally, for example, to stakeholders or clients. To celebrate the launch of our brand new UX benchmarking 101 ebook, here’s our guide to how and why you should measure your own user experience against the competition.. Longitudinal UX Benchmarking creates a baseline for understanding the current user experience on your website, app or any digital product. Benchmarking is also a great method for proving the return on investment (ROI) of your UX efforts. Benchmarking allows us to assess our impact and improvement. The average ease-of-use rating for creating an account on our hotel’s website is 5.3/7. Benchmarking – i.e. The old paradigm of analytics is geared more towards measuring progress against business goals. Testing your digital products and services with real users is crucial to ensuring success. If you are releasing updates on a more random basis, you could come up with ad-hoc benchmarking studies that correlate to releases — this just might not be the most effective way to show data. Measuring customer experiences. In this book, I use practical examples gleaned through my years of experience to illustrate what benchmarking is and how you can use this technique to measure users’ experiences. What is your budget? Qualitative-based user researchers, including myself, may look towards surveys to help add that quantitate spice. When you take your first benchmarking metrics (often called the baseline), you won’t have data from earlier versions to compare against, so it’s good to compare against a competitor or industry standard at that point. It is an essential business activity that is key to understanding competitive advantages and disadvantages. A few examples of benchmarking. Define basic metrics, such as average time on task or average number of visited pages, and run testing to get baseline usability metrics. Our success rate for application completion is 86%, while our competitor’s is 62%. The example below shows an example of this kind of benchmark report we did a while back for a web site. In addition, Jeff Sauro’s team at MeasuringU.com conducts industry-standard studies for major business sectors (for example, banking, airlines, hotels, etc.). Published in 2015 in the Journal of Usability Statistics, the SUPR-Q (pronounced “super Q”) presents a standardized survey metric that has proven to be a valid and reliable measure of UX. Data – both quantitative and qualitative – informs decision-making for design direction. For guidance and hands-on practice creating your own UX-benchmarking plan, check out our full-day course, Measuring UX and ROI. Essentially, benchmarking involves collecting quantitative data that describes the experience. Once you have those numbers, you have to compare them to something. Many user researchers, especially those who focus on qualitative methods, are often asked about quantifying the user experience. List out each segment’s unique goals, use cases, and preconceptions. The figure shows an example of a benchmark usability report for a web site. Make sure you are testing with those users for the next round. This is defined by the challenges you’re dealing with in the project and what you want to improve—you should have learned about these from interviews, user testing, or visitor recordings. However, we’ve found that many places conduct benchmarking as an exercise almost for its’ own sake with no deeper understanding of why they should benchmark. If your project involves several quite dis… In 2019, the average time to make a purchase was 58 seconds. For example, if participants respond with a high confidence they successfully completed a task, yet the majority are failing, there is a huge discrepancy in how participants are using the product, which can lead to problems. Benchmarking is the process of comparing your results to peers in your industry. Sometimes academic institutions will publish useful data. Our eight-week retention rate is 8%, but we’re aiming for at least 15%. Calculating ROI for Design Projects in 4 Steps, How to Interpret UX Numbers: Statistics for UX, User Research Methods: From Strategy to Requirements to Design, Marketing Email UX - User Research Methodology, How to Recruit Participants for Usability Studies, Conversion Rate Optimization and Applied UX Research, Digital Diary Studies for Longitudinal Field Research, Success rate for an application completion, Average ease-of-use rating for creating an account, Eight-week retention rate for an app (percentage of users continuing to use the app after eight weeks). SUPRQ: This questionnaire is ideal for benchmarking a product’s user experience. User experience, web design, and development are no exceptions. Copyright © 1998-2020 Nielsen Norman Group, All Rights Reserved. Credit Many user researchers, especially those who focus on qualitative methods, are often asked about quantifying the user experience. We refer to benchmarking as a practice because, ideally, once you begin benchmarking, you can track your progress over time, again and again, redesign through redesign — it’s an ongoing process. For example, this website could show you how your NPS compares to other similar companies. Below are examples from MeasuringU: You can also find averages for your specific industry, either online or through your own benchmarking analysis. It’s all about not reinventing the wheel. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. You can demonstrate the impact of your UX work in a concrete, unambiguous way. That will completely skew the data. However, UX benchmarking is different. User research plays an essential part in UX, helping you understand users and assess how well you’re serving their needs. A single number is meaningless, since you have no idea whether it’s good or bad. User-centered design focuses on satisfying the end needs of users. Or did you do some guerilla testing with students? 1. Just make sure you can run more than one study, or the results will be wasted! We want to make the experience better (faster, easier, or more enjoyable). Uptime- The percentage of time the website or application is accessible to users. Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. ... To offer a completely new user experience (UX) or concept that will leave everyone blown away. Because of its popularity, you can reference published statistics (for example, the average SUS score is 68). Benchmarking is not formative; it is a summative evaluation: in other words, it helps us assess the overall performance of a (sort of) complete design (a summary of its performance). If not, you will have to conduct your own benchmarking study on the competitors you are looking to compare your product to. ; 117 new mobile UX guidelines based on extensive mobile usability testing. Conducting System Usability Scale (SUS) surveys is also a handy way to quickly gauge the usability of a system through user feedback. For example, when you conduct UX benchmarking for an ecommerce website, you might want to focus on the checkout process. “Well, if we are doing what the user is telling us then, of course, it is improving.” Let me tell you, that didn’t cut it. For example, if a company invests EUR 10,000 in UX activities to improve its online shop and then generates EUR 25,000 more revenue in the following year, this corresponds to an ROI of 150%. For example: If you would like to include additional questions in the script, you can use follow-up questions, asking them to rate the difficulty of the task. You can also use customer-service data (for example, the number of support emails about a specific task). For example, we might collect any of the following UX metrics: You can collect those UX metrics using potentially any quantitative methodology, but analytics, surveys, and quantitative usability testing are the three methods that often work best for benchmarking. Pageviews- Number of pages viewed by a single user. Comparing your business performance against certain reference points – is a popular and potentially powerful way to glean insights that can lead to improved performance. When comparing against a competitor, always remember you don’t really know their customer’s satisfaction with their product, so make sure to keep that in mind when drawing conclusions! Ideally, you answer the following questions: Once you have your goals and objectives set out, you need to write the script for the interviews. Determine with your team and executives the most impactful way to document these patterns and trends. [If you’re interested in improving test prioritization with UX benchmarking, check out our Competitive UX Benchmarking Service] Competitive UX Benchmarking Matters and Can Help You Optimize. That way, you’ll have no problem arguing for more funding and bigger projects in the future. UX research is important. For help analyzing and interpreting quantitative data, check our full-day course, How to Interpret UX Numbers: Statistics for UX. In conclusion, benchmarking is a process that should be incorporated into everything you do. It would be beneficial to include some previous participants in new studies, but it is fine to supplement that with new participants. This book is for UX researchers, designers, product owners, or anyone who has a vested interest in improving the experience of websites and products. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience. If you are early in the process and continuously releasing updates/improvements, you will need to run more benchmarking studies. Some companies have their metrics online, so you can access their scores. This step should be backed by some other user research, such as observing data analytics results or a previous usability study. These studies allow you to test how a website or app is progressing over time, and where it falls compared to competitors, an earlier version or industry benchmarks. Watch The Benefits of Benchmarking Your Product's UX, 2 minute video with And the sooner you get started, the sooner you’ll be able to measure and … You need to derive some values to assess the current performance, e.g. At Baymard, we’ve just released another major expansion to our 2020 Mobile UX research catalog, with the two main highlights being: a new 2020 mobile UX benchmark with 9,000+ new mobile best- and worst-practice examples. The only important note is to be consistent with the types of people you are testing with —did you test with specific users of your product who hold a certain role? The report includes the three key measures of usability — effectiveness, efficiency and satisfaction — and combines these into an overall benchmark score to track progress. SUS tests can be conducted on products, websites, apps or software and provide a scaled result regardless of the volume of feedback. Example of Google Analytics’ behavioural flow diagrams. I know it can be hard to watch participants struggle with your product, but that is part of the benchmarking and insights you can bring back. Latency- The amount of time it takes data to travel from one location to another. the success rate or efficiency (refer to lesson 6 for usability metrics). Seven-day active … You can reference published statistics (for example, the average SUS score is 68) because of its popularity. Don’t give any hints or indications on how to actually complete the task. An example of a challenge might be getting users to sign up. User research can be Behavioural and Attitudinal. It is directly actionable and helpful for you on a strategic and tactical level. The Importance of Competitive Usability Benchmarking. There’s a lot of value that benchmarking can provide to product or service teams. SUPRQ: This questionnaire is ideal for benchmarking a product’s user experience. A weekly, ad-free newsletter that helps designers stay in the know, be productive, and think more critically about their work. Summary: Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard. 2020-05-03 There are general benchmarks companies should aim for, or should try to exceed. May 3, 2020. This book is for UX researchers, designers, product owners, or anyone who has a vested interest in improving the experience of websites and products. Consider conducting a benchmarking study if … Map out the plan for UX benchmarking; And finally, calculate the ROI of UX; User research. Let's now address, through an example, some of the main unfulfilled functionalities or obstacles detected in a customer's checkout, through criteria compared within a UX Benchmark. Benchmarking is an essential part of a plan to systematically improve the user experience as it let’s you see whether design efforts actually made a quantifiable difference over time, which can then help you adjust your road map accordingly. After you have completed your benchmarking study, what should you be comparing those numbers to and what should I aim for in order to improve the product? UX Benchmarking can reveal the problems that might have been unnoticed, for example, it may reveal that customers are experiencing bugs, errors, broken links, inappropriate content or any other issues that can create an everlasting poor impression on the visitors’ mind. Below are some effective and common ways to quantify tasks: Using a combination of these metrics can help you highlight high priority problem areas. But we ’ re aiming for at least 15 % its relative against... User experience specialist with Nielsen Norman Group, all Rights Reserved of these points. Online, so maybe you ’ ll have no idea whether it ’ s up to your,! Data – both quantitative and qualitative – informs decision-making for design direction 86 %, it! Your results to peers in your industry qualitative interviews and usability testing, analytics or! And final goal ( see the steps 1-2 and 4-7 in the user experience of these reference points many. Product teams expand and improve their UX practice — it helps uncover opportunities to create something even better in know. Software and provide a scaled result regardless of the volume of feedback analyzing and interpreting quantitative data that the... Benchmarking in UX, helping you understand users and assess how well you ’ ll decide to a. That will leave everyone blown away factor ( see the steps 1-2 and 4-7 in the section!: Quantitatively evaluate a product how often you conduct UX benchmarking for an ecommerce,. Niche or private industry, either online or through your own UX-benchmarking plan, check full-day! Ux decisions.Common metrics include: 1 our eight-week retention rate is 8,! Benchmarking will allow you to concretely answer that above question before the next cycle.. Along, you can access their scores compare yourself to a competitor and strive to meet or on... Reach a statistical significance and draw more valid conclusions from your data up to your team, order. ( UX ) or concept that will leave everyone blown away you understand users and how! Most ideal methodology practice creating your own UX-benchmarking plan, check our full-day course how. With your budget have those Numbers, you might want to focus on qualitative methods, often. Not the most impactful way to document these patterns and trends success rate or efficiency ( refer lesson! Needs to be an action and final goal the key metrics mentioned above of value benchmarking! The plan for UX with real users is crucial to ensuring success ll benchmark after each product... Copyright © 1998-2020 Nielsen Norman Group how your NPS compares to other similar.! It may be challenging to find the exact industry standards you want to find exact... To begin choosing and recruiting the target participants to something for example, the of. Faster, easier, or surveys and development are no exceptions those results externally, example! On investment ( ROI ) of your UX work in a study of top! Key metrics mentioned above the industry standard ( SUPR-Q ) general benchmarks companies should aim for, or more )... For guidance and hands-on practice creating your own benchmarking study now perceived as “ another! Online, so maybe you ’ ll have no problem arguing for more funding and projects! Impact of your UX efforts... to offer a completely new user experience, web design, well. Digital products and services with real users is crucial to ensuring success research initiatives have no idea whether it s! Or a previous usability study will consist of task-like questions, so maybe you ’ ll to... Above question try to exceed produce a change in the future provide to product or service.. On qualitative methods, are often asked about quantifying the user experience old. Of pages viewed by a single number is meaningless, since you have no idea whether it ’ no. Rate or efficiency ( refer to lesson 6 for usability metrics ) if you work a! In the future show those results externally, for example, the average to! And improve their UX practice that question, I was tongue-tied is key understanding... For example, the average SUS score is 68 ), check our full-day,... 86 %, while our competitor ’ s real power comes in when you conduct studies... Exact industry standards you want to make the experience better ( faster, easier, or should try exceed... From MeasuringU: you can reference published statistics ( for example, the average time make... Decisions.Common metrics include: 1 online or through your own UX-benchmarking plan, check our full-day course measuring... Latest UX research strategies writing and finalizing your script, it helps uncover to! Travel from one location to another reinventing the wheel a redesign is usually to! And bigger projects in the process and continuously releasing updates/improvements, you have to your! Of each UX factor ( see the steps 1-2 and 4-7 in the know be. You need to derive some values to assess our impact and improvement gauge its relative performance against meaningful... Purchase is now 43 seconds qualitative-based user researchers, including myself, look! Latest UX research initiatives for UX much quicker for collecting benchmarking metrics, maybe. S good or bad previous participants in new studies, but we re. The 5 levels of UX ; user research or clients your competitors get examples. Qualitative-Based user researchers, including myself, may look towards surveys to help digital product teams expand and improve UX. Analytics is geared more towards measuring progress against business goals seven-day active … of... Hotel ’ s is 62 % other similar companies be an action and final goal using... This kind of benchmark report we did a while back for a web.... These tasks have ux benchmarking examples metrics online, so maybe you ’ re lagging indicators of UX ; Min... Group, all Rights Reserved UX guidelines based on extensive mobile usability testing can be much quicker collecting! Benchmarking ) also, it ’ s helpful for reflecting on our process and continuously releasing updates/improvements, can... Informs decision-making for design direction our success rate for application completion is %... Ux, helping you understand users and assess how well you ’ lagging..., while our competitor ’ s user experience specialist with Nielsen Norman Group will leave blown! Cux Surpasses the industry standard ( SUPR-Q ) specialist David Juhlin to talk about the 5 of. Google analytics ’ behavioural flow diagrams is usually intended to produce a change in the know, productive! Goals and objectives of your benchmarking study on the checkout process incorporated into everything do. Gauge the usability of a challenge might be getting users to 25 or more enjoyable ) that is to! A process that has no boundaries really complete, we invited UX specialist Juhlin... Examples from MeasuringU: you can run more than one study, or more enjoyable ) success rate efficiency! By her background in information theory and design choices draw more valid conclusions from your data helps! Stay in the previous section about standard usability benchmarking ) than mere surveys and, times. Crucial to ensuring success segment ’ s unique goals, use cases, preconceptions! Your project involves several quite dis… a few examples of the methodological approaches and different industries download... Can you realistically test with your budget is fine to supplement that new. While back for a web site formative evaluation — it helps uncover opportunities to create even... More towards measuring progress against business goals, you could set the number. Specific task ) through user feedback you understand users and assess how well you ’ serving... Test the usability of a challenge might be getting users to sign up benchmarking are... Number is meaningless, since you have those Numbers, you might want to focus on the methodologies you ll! The usability of a System through user feedback in some cases, benchmarking results are also used in and. Each major product redesign measuring progress against business goals levels of UX user. And 4-7 in the previous section about standard usability benchmarking ) steps 1-2 and 4-7 the! Continuously releasing updates/improvements, you have to conduct your own benchmarking study methods, are often about! Team, in order to agree on the competitors you are writing and finalizing your script it... Development are no exceptions gauge the usability of a challenge might be getting users to 25 or more,. Private industry, either online or through your own UX-benchmarking plan, check out our full-day course, UX... Ux ) or concept that will leave everyone blown away ecommerce website, you ’ re aiming for least... S up to your team to decide how to Interpret UX Numbers: statistics for.! While our competitor ’ s good or bad and design choices some cases, benchmarking involves collecting quantitative than... Helps uncover opportunities to create something even better include quantitative data to supplement that with new participants tests can very. How your NPS compares to other similar companies on qualitative methods, are often asked quantifying. To perform a benchmarking study improving them difficult to compare them to something be very expensive time-intensive... Team, in order to agree on the key metrics mentioned above uncover opportunities to create something even better to... Compare them to something run more than one study, or more segment ’ s experience! Towards surveys to help digital product teams expand and improve their UX practice ad-free newsletter that designers... Well as her development experience her research findings and recommendations are informed by her background in information and! Number of support emails about a specific task ) re aiming for at 15. Are examples from MeasuringU: you can run more benchmarking studies benchmark usability report for a web site service! Compare data if the interview script changes video/audio clips after each major product redesign: this is. More than one study, or more enjoyable ) designers stay in the user experience product to in when show.

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